Sunday, April 27, 2008

ACNE JEANS x TRETORN Collaboration Sneakers

Celebrate outdoor fun & relaxed entertaining in these cool kicks! Swede superstar brands Acne Jeans & Tretorn have teamed up to create 2 vintage styles of sneaker -- a classic high-top & a low-top called the ‘Acne Jeans Stroll Mid Canvas’ & ‘Acne Jeans Stroll Low Canvas’ respectively. The shoes have their starting point in a classic Tretorn sneaker worn by tennis legend Björn Borg back in the ’70s. Additional inspiration was drawn unexpectedly from an old Chinese military sneaker found in a New York vintage store. Classic Oxford shirt material that lines the interior of the shoes makes further fine example of the unmistakable Scandinavian attention to detail. Definitely worth getting yourself a pair!

Acne Jeans: In 1997 ACNE (aka “Ambition to Create Novel Expressions”) a Stockholm design firm made 100 pairs of jeans as presents for clients & friends (that’s generous!). A year later, in response to retail demand & public buzz, Acne Jeans was born. Who’d have thought denim with a pimply name would fly off the shelves? But that’s exactly what happened, & today Acne Jeans’ minimalistic yet edgy frocks for men & women are all the rage on the fashion scene.

Tretorn: To tennis aficionados in Europe, Tretorn is practically a continental treasure. Founded by Henry Dunker in Sweden in 1891 & a subsidiary of Puma since 2001, this athletic goods company established itself worldwide with timeless footwear & tennis balls. For the past 2-3 years, Tretorn has been resurging with interesting sneaker designs & creative interbrand collaborations.

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