YMC (You Must Create) Classic Style Plimsole

YMC plimsoles for old-skool sneaker fun!
Appreciated as a forward-thinking, leftfield cult label since its formation in London in 1995, YMC (a.k.a. You Must Create) got its name from a quote by the great industrial design pioneer Raymond Loewy: “You must create your own style.” This pretty much sums up the philosophy behind YMC. Founders Jimmy Collins & Fraser Moss stand out for their independent approach & preference for developing their own vision rather than following seasonal trends. The influence of ’40s - ’70s youth culture is strong in YMC designs. This is always modernised with a dash of dandy & a sprinkle of rockstar, producing retro-futurist menswear that won Collins & Moss the British Streetstyle Designers of the Year award in 1999. In recent years YMC has added depth to its range with footwear & women’s line.
Plimsoles have made a massive come back in the fashion stakes -- one of this season’s must-haves! -- & these YMCs sure hark back to the ones everyone had at school.
They would go well under your skinny jeans, work with a lot of other things you'd own, & aren’t Converses (!). Everybody loves them.
The extra wide sole & high toe cap give these plimsoles a retro look.
Patent or gingham canvas. Now in store.